Ford Starts Fiesta Production
It'll be two more years before the first Fiesta models are seen scurrying around American streets, but Ford has already started production on the latest version of its all-new compact, a car that is underpinning Ford's revival effort. This week production began on the 2009 Fiesta at Ford's Cologne, Germany plant, the first of several steps to be taken before the car is sold stateside. Introduced in 1976, the latest version is the eighth generation of the popular car, a model that had made a brief appearance in the US more than two decades ago. What is significant about the Fiesta's launch is that it has already been designated by Ford as critical to the company's long term survival. Indeed, with consumer tastes shifting almost overnight, the Fiesta (along with several other models) will fill several voids in Ford's line up and allow the company to stop the loss of market share and billions of dollars in lost revenue. "The Ford Fiesta is very speci...